Ah, the Euston Sandwich Bar, I've been meaning to visit for ages but was spurred into activity by a suggestion from visitor Steve Hill. It's on the North side of the Euston Road, near Great Portland Street tube. A tiny little place but always bustling and friendly. And always a welcoming glow in the Euston Road bleakness.
The ebcb is faultless - look at the aesthetics, nicely reduced beans, those modern crunchy chips which really absorb the bean juice, and a beautiful pale egg. And the bacon is hugely flavourful - it tastes fresh off the pig.
The signs are great. Really classic and clean - again a welcome contrast to the corporate wasteland around there. (Though the chess shop across the road is always worth a visit.)
Simple condiment display. And isn't that the best sugar dispenser? I can't be doing with those spouty ones. They don't give you enough control.
I didn't get great photos inside, I was stuck round the corner, but it's got great tables and counters and those magnificent orange plastic seats bolted to metal frames. You can't have customers moving themselves around when you've not got a lot of space.
At lunchtime there are huge queues of people getting a sandwich to take back to their desk. But you can always find a seat, even if you have to sit next to someone else. Anne and I were sitting there yesterday, planning our future, sat next to a bloke chatting on his mobile earpiece thing about this gruesome operation he was about to have. The perfect cafe experience.
Lovely tables. Lovely white crockery.
They're open to 6.30. And everything's free.
See the seats? That's how to run a well-ordered cafe.