you know this thing where magazines (especially fashion/style mags) do a bunch of different covers each month. i'm not sure it's a good idea. I can see why they're doing it - more potential ways in, maybe get people to think it's a new issue and buy it twice (well, that's what happens to me). But I think it diminishes the authority of the magazine's brand. No, that's not it. That's too pretentious. And I believe in multi-dimensional brands, so I should like this. But somehow it feels wrong. I need to think about this more. Note to self; think about this more.