I'm in Bucharest for a conference called Brandworks. With Bill Davenport of our Portland office. Enjoying the Romanians a lot. Loads of energy and drive. They really smoke hard. They have some great signs. And who wouldn't shop at Angst?
I like the idea of Bonus Plus. It's like Double-Plus-Good. It's a Bonus (which is good) but it's also a Plus (which is good too). You can't get better than that.
Like all conferences, Brandworks is in a big, old hotel.
I like this sign in Bucharest airport. And it's a fair indication of how steep the landing was.
All over the world Word is the programme of choice for improvised signage. It seems especially true in Bucharest. (Well, I've noticed it a lot.) Surely Microsoft should be recognising this and designing packages/templates that do it a little better. (Perhaps they do, I've not loooked recently.)
Bill was really thrown by the intensity of smoking in restaurants etc so we had lunch sitting outside one of Bucharest's smartest cafes. In our big coats and hats. Food was very nice. Staff thought we were mad.