Apparently (according to engadget) Griffin (who make accessories for ipods and stuff) have an extremely quibble-free replacement policy. If you have a problem they immediately replace the thing and ask you to 'destroy the non-functioning device in a creative manner - and send photographic evidence'. This is someone doing just that with an itrip.
What an excellent thing for a company to do. Just the kind of idea that wins a bit of loyalty in a crowded market - demonstrate that you trust your customers, encourage them to have some fun and get yourself some PR at the same time. Brilliant.