account planning is go

I'm in Chicago, the AAAA Account Planning Conference starts tomorrow.

I thought I'd try and do some serious planning blogging for a change and post some reports on all the sessions I get to. Though I probably won't be the only person doing it. Gareth is here too, and I bet there'll be others.

Though I hope everyone's good because I'm not sure I'll bring myself to say anything bad, which I know isn't really the idea, you're generally supposed to be all critical and malicious. Or at least that's the impression you get from all those technology conferences.

But I'm too chicken to do that, especially as I've got to get up there and say stuff myself at some point.

My presentation's about half done right now. But I've got until Wednesday.

Above is the view from the hotel. Kinda like a Thunderbirds set.

account planning

Comments

[Holycow]

Russell - good luck - look forward to hearing how it goes. I doubt anyone will be rude about anyone else - the end game of those tech conferences is about selling stuff rather than sharing perspectives anyway - best to enjoy it...

[Sarah Ennals]

I decided, after watching some old episodes a few months ago, that instead of reading Wallpaper*, people looking for decor ideas should just watch Thunderbirds. This would be a lot more fun for them.

[Claire Hassid]

Russell --

Just saw your presentation at the AP Conference.
Love the hand written slides. Of course, the content was good too.

I figure if one gets one brilliant mind-expanding idea or presentation that can inpire them for the next year, well then, it was worth the trip.

Well, that finally happened on the very last day of the conference at 9:35 in the morning.

Thanks.
Claire

[russell]

claire, that's very kind, thankyou

[kid]

hi russell is there a spot on your blog where we can download your "handwritten" powerpoint?

thanks in advance

[russell]

sorry. not got round to it yet. give me a couple of days.

[ivan]

I'm so jealous of you guys... I'm stuck here trying to make the hispanic advertising environment look better. Anyway, Russell, if possible, please let me know if you are coming to any event in NYC.