John Hunt from TBWA

John Hunt is talking now. Seems like a nice guy. Did quite a nice mock sermon thing, but entirely based in a very old world view of advertising - the creatives have big ideas, the account guys make them small because the client is unimaginative and the planners do lots of research.

Is it not possible that some clients are imaginative, some creatives are unoriginal and some planners don't want to do research?

Is it really true that creatives just need to be set free from the tyranny of dull clients?

Maybe once, but not anymore. Maybe a bunch of demanding clients are trying to get exciting work out of dull creatives.

That doesn't seem to be conventional wisdom among creatives but maybe they should concede it's possible and that would make them stretch themselves a bit.