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» Davies on the Account Planning Conference from Adverblog
On his blog Russell Davies shares his thoughts on the recent Chicago Account Planning Conference (I wish I was there). The event was perfectly organized but several speakers "were a bit dull". An interesting post to read also for the... [Read More]

» Davies on the Account Planning Conference from Adverblog
On his blog Russell Davies shares his thoughts on the recent Chicago Account Planning Conference (I wish I was there). The event was perfectly organized but several speakers "were a bit dull". An interesting post to read also for the... [Read More]

Comments

Pretty much agree that the conference was a mixed bag - personally felt that main stage speakers (e.g. you) were very good but very spotty break out sessions (Mark Earls being the exception as ever).

I think I can understand the weirdness of people (like me) walking up to you and wanting to meet you. Is it the price of fame and being a well know planner or is it the acceptable risk of blogging (or both)? In return for sharing your thoughts in a public forum you have a dialogue with people, feedback. Or maybe another way to look at it is that with this blog, you are giving a lot to other planners: it's an extension of teaching in a placde where you can be v. honest outside of politics.

Whatever the case, I hope you don't self-censor. It's interesting o peak into other people's brain especially when you don;t know them.

I second that--don't self censor--love the blog.

Russell,

Please don't change the way you write. They way you write is what attracts people. It's very refreshing to be able to read someone's candid, immediate, without prejudice thoughts.

I'm sure it's very weird meeting people who "know" a lot about you. That's just a new social situation the world hasn't quite decided how to handle yet.

Lastly, wouldn't a lot of those Americans have said "great job" whatever the speech was like?

I fully agree. Mark Earls had the best breakout session and the regular sessions were, minus a few, more entertaining and enlightening than the breakouts. Overall, the event was encouraging. Based on what I saw this year, I'd like to bring some creatives to the show next time around. On the subject of Co-Creativity... sounds great. Bringing consumers and clients into the mix as much as possible, and through as many "mediums" as possible, is a great idea. However, before most agencies co-create outside of their building, they need to learn to co-create inside of their building. The section we call "creative department" needs to be renamed at most shops. And please - no self-censorship.

Russell,
Young impressionable planner here. Excellent bit at the conference. Not a wasted breath in your insights. The honda ad gave me chills and reminded me why im in this gig. I felt like the problem with the conference was that it was mostly planners preaching to planners on creativity. Creativity needs to be born from collaboration. I feel like we needed more designers, honda presidents, visonaries etc. I was also excited to see the brand book was such a bible for the honda work. I have a beer client, and was unable to write a brief because i was too passionate about too many things. It seemed scary but required a brandbook solution. Somewhat odd I noticed only one fellow blogging. Strange indeed, and i myself didn't post(http://lifefilter.blogspot.com) while there. Any advice for a young planner? Thanks again, the presentation was fantastic.

Perhaps a bit off topic, but I've had the experience of not seeing friends (because of distance) for 3 years, meeting up with them and having very little catching up to do because of my blog.

It's a strange thing to have someone say, "I don't really need to ask how it's going, because I already know."

Strange and comforting.

Russell, Thanks for recording the occasion for us from your POV. Has been interesting and entertaining.

Piers

Hi russel.

My fellow Planner at the office just got back (3 minutes ago, to be exact)from Chicago. He said your presentation was one of the most insightful and challenging of the conference. Is there any chance of making the presentation (and speech?) available?

Thanks,

Werner Iucksch
Lowe Brazil

Russell,

I never occurred to me that you'd be writing for your 5 or so plannng friends. Only thing that has changed a bit perhaps is that now you have more friends. Or fans for those of us obsessed.

Anyhow, your site is now on my Safari bookmarks bar next to the The New York Times. And oh, I e-mailed your site address to a couple of planners in agencies around New York. Hmm. Tipping Point is popping up in my head right now.

Please keep doing what you do. As they way in LA., "don't ever change ".

Claire Hassid

Russell, I am disappointed I did not get to meet you at the conference. I only posted once while I was there and it was on Mark Earls! I pinged your Earls post with mine if you are interested.

Overall, I thought day 2 much better than day one and that the event was, overall, "worth it". Day one was a big disappointment though!

On the "five people read my blog thing". I know exactly how you feel... just as happened to you, the adweek blog linked to a post by one of the authors on my blog and all hell broke loose, traffic wise. It is a strange feeling to go from feeling like you are talking with a few friends who you have given your link to, to streaking at Twickenham (Yes, I'm a UK expat!). Hope to see you at next year's event!

I'm new to planning, having been on the client side of the fence previously. I got a lot from the conference, but still had some big disappointments, and I really felt that only you, Russell, and a handful of others really got it. Is that just me being a novice? Hasn't it always been about getting to the goals?

Isn't it about being creative to help clients get to their goals rather than creatively forcing our ways onto clients? I just felt a big chasm there.

Unfortunately, the theme of the conference, Creativity Now, wasn't the main thread and seemed misplaced. I know it is hard to plan a topic a year before the conference. But I'm mostly frightened that so many agencies seem to just want to prove to clients that they know how to make things work when they don't.

Russell, I appreciated that you focused on the "how to get to a solution" rather than the lengthy rantings on "my how things are a changin' and we're all scared."

I sure hope I didn't pass you in the airport without recognizing it was you. I definitely wanted to shake your hand.

Thanks for giving a newbie direction and hope.

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