video - meet a designer - stefan bucher

You're going to do better as a planner if you're interested in, and understand, what drives creative people. So here's an interview with a very good one - graphic designer and illustrator Stefan Bucher of 344 Design. (He is 344 Design.) We worked together briefly thousands of years ago and haven't met up for ages - so it was very decent of him to agree to an off the cuff interview.

You can see a lot of Stefan's beautiful work at his site and you can see some of the CD covers and books he's designed here. Top of the list is his amazing book - Access All Areas which I've raved about before but which you should get. Also look at this lovely graphic/column he does for STEP magazine.

Stefan talks wisely about briefing, 'greed-control', the problems of advertising agencies and the scientific study of Donald Duck comics.

It's about 11 minutes. Apologies for all the quality issues you may have, as per usual. For some reason it seems to be in mono.

stefan.m4v. Videopod version (About 60MB)

stefan.mov. Quicktime. (About 18MB)

Comments

[Emily]

Hi Russell. I'm really enjoying these interviews. In this last one I particularly loved the dynamic of exploitation you touched on with Stefan. I can think of a handful of designers, techies and Planners like this who who focus more on the quality of the outcome. There needs to be a special word for these people or this dynamic. I'm sure it could apply to certain companies as well.

[russell]

Emily, I'm very glad you're liking these. It's also well worth visiting Stefan's site and finding video of a speech he did somewhere. He touches on a lot of these themes.

[Anne]

I love that Stefan. What a life.

[Stefan G. Bucher]

I love that Anne. She's the Pam Buttons of the new paradigm.

[Maria Eugenia]

Russell, won´t we get more assignements?
(I´m looking up everyday)

[russell]

I'm working on a new and exciting assignment. In the next couple of days. Patience.