« drinking bubbles | Main | starlings »


Wow. Thanks to both of you -Russell and Grant -for such a stimulating project. At first I had to really fight a particular voice in my head that was saying, "You can't just make this up!" So much of my research training was about getting out of the way so I could really listen to people instead of just hearing what I'd like them to say. But this approach is a brilliant way to pay attention to culture. I can see now that the clothes, jargon and habits of these more 'obvious' subgroups work as clear symbols of the values and motivations running through a time and place. And at the very least, it fleshes out that box on the creative brief that asks "who are we talking to?" Thanks!



The comments to this entry are closed.