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for the last 7 months I did my traineeship at the strategy department of Saatchi Brussels and now I am writing a paper about it for university. I found your ideas on the nature of planning dividing it into 3 stages very usefull. I have been thinking about it and came up with a question: could you give me a little more insights on where to position the newbizz guy and the brand manager? My idea about it is that a good newbizz guy also takes in account the thinking after doing when presenting his case (to make it alive and tangible), and a good brand manager has to reexamine, reinterpret the pre-doing foundation of their strategy as related to a changing consumer environment and competition (to keep it alive and inspiring).

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