think do think

Here's some more video, not a vintage episode I fear but at least I'm back on the video bicycle. It's just me whittering on about different sorts of planning. Enjoy. Or at least, tolerate.

Quicktime movie 6.2MB

Videopod version 30MB.

audio.mp3 8MB.

Comments

[Bram De Maesschalck]

Hey,
for the last 7 months I did my traineeship at the strategy department of Saatchi Brussels and now I am writing a paper about it for university. I found your ideas on the nature of planning dividing it into 3 stages very usefull. I have been thinking about it and came up with a question: could you give me a little more insights on where to position the newbizz guy and the brand manager? My idea about it is that a good newbizz guy also takes in account the thinking after doing when presenting his case (to make it alive and tangible), and a good brand manager has to reexamine, reinterpret the pre-doing foundation of their strategy as related to a changing consumer environment and competition (to keep it alive and inspiring).