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More urban spam from coffee republic. It seems part of the experience they're trying to offer you is the feeling of constantly being sold to. Not so much a third space, more an enormous shelf-wobbler.
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More urban spam from coffee republic. It seems part of the experience they're trying to offer you is the feeling of constantly being sold to. Not so much a third space, more an enormous shelf-wobbler.
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"an enormous shelf-wobbler"
Thank you for that. :)
Posted by: Pete Ashton | April 28, 2006 at 10:20 PM
It's like being ambushed - brand communication as warfare, embedded in the language [guerilla marketing], clings to the old model of firing messages at targets, rather than offering them something to consciously move towards.
Perhaps this will move towards a two tier system: ad funded, where some of that value is delivered back to the consumer in the form of discounts, and ad free.
Just like on the internet.
Posted by: Faris | April 29, 2006 at 05:14 AM