the wisdom of the ages
Patrick has been true to his word and posted a copy of Stephen King's 1974 JWT Planning Guide at the Staufenberger Repository, along with a 1972 Jeremy Bullmore speech to Kraft. Reading them just reminds me how all us planning bloggers (and planners generally) are simply re-learning the lessons that the greats like Mr King learned all those years ago. if I'd ever had any planning training this is the planning training I'd like to have had.
I hope no-one at JWT objects to these being up there, I'm sure they won't, and it's good for them and everyone that this stuff is available to all, demonstrating their place in the history of planning. And anyway it's too late now. They're out, probably won't be long before you can get them as BitTorrent files.
Right, now who's got a copy of Jim's Planning Toolkit?
Tip o' the hat to Spell With Flickr
Many thanks and much appreciated. I've been asking round my agency for one of the original planning manuals and so far had met with blank looks! A godsend!
Posted by: henry lambert | May 31, 2006 at 06:14 PM
Forget wisdom, you've inspired a "Brilliant on so many levels but equally dangerous" new form of advertising. Apparently.
http://adverlab.blogspot.com/2006/05/advertising-on-flickr.html
Posted by: Ben | May 31, 2006 at 07:18 PM
I downloaded the planning guide pdf as quickly as I could get the mouse over the link, and I am excited to continue studying it. I do note, in- line with Russell's comments that we are now re-discovering so many things that were already nutted out in the past.
Just like the Rennassance men re- discovering the great works of the Greeks, Millennia before them.
Posted by: Mike Biggs | June 05, 2006 at 01:39 AM
I thank you for your comment.
Posted by: Rosie | April 26, 2007 at 06:36 PM