hey sparky
So, in the current absence of any paid employment I'm going to be doing a session at this. I gather from the misplaced exclamation point that we're supposed to be talking about inspiration etc and I have a couple of things we can do with that, that'll take up about 30 minutes. But I wondered if anyone had any requests how we should fill the rest of the time.
I have this thought that I'd like to do something about the way to bring inspiration to a cross-disciplinary group, rather than just a creative team or someone, but it's no further thought-out than that. Anyone got any ideas, suggestions, requests?
And is anyone else going? Or will I just be talking to myself?
Hi, Russell. I + 2 colleagues from JWT Brazil are going. By the way, I recently posted something about what can be a planner's practical role in multi-disciplinary projects, and it would be nice to hear from you about the subject and your practical experience on it.
Posted by: Rodrigo | June 20, 2006 at 05:08 AM
I am interested in how to spark that oftentimes elusive inspiration from within. Once I am inspired/enthused/engaged/on to something - it just feels very natural to spread the "joie de vivre." But, some days I think - do I have an original idea left? Are there any original ideas left? How do I get going?
Posted by: Lynn | June 20, 2006 at 09:04 PM
I'll certainly be there Russell with two other planners from the RT office in St. Louis. One struggle we are having is getting creatives to see the value in content and ideas outside of the normal scope of things - i.e. anything that doesn't fit in a portfolio or on a reel. Any wisdom on how you can get Creatives to see the forest for the trees and get them to go beyond the 3 spots they are briefed and think about alternate ways to execute the campaign and make it more than a campaign? Briefing people on ideas, not ads.
Posted by: pgaughran | June 21, 2006 at 03:11 AM
Thanks for that everyone, that gives me food for thought. Also some good topics for blog posts. I'll think about that, maybe post some stuff between now and then so you can see how the thinking's going.
Posted by: russell | June 22, 2006 at 12:02 PM
Actually, I've found that a lot of people from Brazil is going. Also, GP (Grupo de Planejamento, our Account Planning Group), will cover the event in a short blog we've made. It's now working at http://www.grupodeplanejamento.com.br/postaisdemiami/
Posted by: Rodrigo | July 18, 2006 at 03:47 PM