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This is a great example of the kind of thing a blog can distribute for you. A simple, fun, interesting idea, related to the values of the brand, that gives a little bit of extra value to your real fans - the people who've made a little bit of effort to opt into a relationship with you.
I shall be attempting as many of these as I can this summer and will report back on progress.
Actually, maybe we could try it communally, and set up a flickr group to show how we're doing.
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» bingo madness from innocent drinks
A nice man called Russell has said some good stuff about our summer bingo card. And he's also started a flickr group where we can all record what we do this summer in order to try to tick off the [Read More]
» russell davies: innocent summer planning from
"A simple, fun, interesting idea, related to the values of the brand, that gives a little bit of extra value to your real fans - the people who've made a little bit of effort to opt into a relationship with you." [Read More]
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Thanks for posting this Russell. We're proud that our bingo card piqued (now there's a word you don't get to use too often) your interest. We're up for the flickr group as well - let us know where it is if you set one up. And good luck with the Morris dancing.
Posted by: dan | June 13, 2006 at 02:30 PM
Only five so far (and two of those are the drinks)... I need to raise my summertime game!
Posted by: Rob Mortimer | June 13, 2006 at 03:10 PM
Done.
There's now a public Flickr group called 'innocent summer bingo'. Anyone can post pictures in there. And you can tag them with innocentbingo and people will find them.
http://www.flickr.com/groups/innocentsummerbingo/
Let the games commence.
Posted by: russell | June 13, 2006 at 04:18 PM
Couple of cheap jokes about my appearance and you make it on to Innocent's "Stuff We Like" list.
It's like you invented trackbackertising. Or something.
Posted by: Ben | June 13, 2006 at 07:56 PM
Reminds me of the eye-spy books of my youth. I mentioned them a few weeks ago to some people of a similar age, and no one knew what the hell I was on about...
A visit to the seaside wouldn't have been the same without an attempt to get a starfish or a whelk in the eye-spy book.
Posted by: Iain Tait | June 28, 2006 at 09:19 PM