completely open

So I guess we did our first OIA gig today at the Account Planning Conference. We were supposed to talk about inspiration so we thought we'd just get people doing stuff, especially doing stuff with their hands, rather than 'talking about inspiration' which always seems a little flat.

We played a couple of games, but my favourite was one I'd seen Peter Skillman talk about at TED, which completely fascinated me. (He'd said he was happy for us to do it.) According to our new data, planners are a bit ahead of Business School students, a bit behind engineers and way behind kindergarten kids. (More pictures here if anyone's interested.)

A big thanks to everyone who came along and participated so enthusiastically. We'd never done either of them before so without everyone joining it could all have been a bit shambolic. But I think it went OK.

AAAA account planning conference

Comments

[Patrick]

Congratulations on setting up your stall. Good luck, though I'm sure you won't need it.
And I take it is intentional that "theoia" is Greek for "gods"? Planners are omnipotent!