So I'm thinking I might start with this for my Campaign piece for next week. It's Jon Steel's new book. And since his last book was the best one you can read about planning, and he's a nice and smart man, I have to assume this one'll be brilliant too.
But I can't do a book review (because I haven't read it) so I was going to use it as a starting point to talk about the new business pitch. It seems to me that, as we watch the slow decline of Big Advertising, one of the skills that should be preserved and transferred out of the mess and into the new world is British agencies skill at pitching. I really suspect that no other business culture is as good at pitching. The over-supply of businesses, the frequency of account moves and the high stakes involved have created this tiny evolutionary hothouse where pitching's become this fine, refined art. And it explains a lot of why British planning is like it is, the Theatre Of Insight being a key new business strategy for so many years. That's why London won the Olympics, because we're better at pitching than the French, not necessarily because we'll stage a better Olympics.
Anyway, that's where I thought I'd approach it from. Any thoughts?