Here's Richard again. 45 minutes this time. We talked about is planning killing blogging? the importance of not disappearing up our own arses with all this new marketing theory, are we painting a realistic picture of planning? is all this revolutionary planning stuff actually implementable? is new marketing worse than old marketing? what advertising killed in the 90s, the future of the advertising agency, the silliness of the distinction between above-the-line and digital, CDP, the future structure of advertising agencies - creative generalists handing on to specialists, brand ideas, brand slogans, the pointlessness of idea factories, Sky TV, the uncoupling of marketing communications and content, free newspapers, getting seriously long-tail, branded IPTV channels, go beyond TV, MomMeTV, how2kids channel, the polarising of airtime, optimising interruptive TV advertising, ad avoidance, air-conditioning noise.