I love the way blogging connects you with new people. A few weeks ago Sarah from Blag magazine emailed to say hello and introduce Blag because she'd been pointed at m'blog by Stef and Tom from Big Al's. And I'd been thinking that you've all probably heard enough planners banging on about brand polyphony and such so I thought it'd be interesting to interview some people who are building a really fascinating media property. And they kindly agreed. So here it is. I will confess to be a little intimidated interviewing professional interviewers but it seemed to go OK.
Blag is created with great passion, smarts and integrity by Sally A. Edwards and Sarah J. Edwards and you can tell they love what they do, which is probably why they're very good at it. It's a top magazine, you should try and get hold of a copy. We talked about Blag, obviously, about magazines generally (including nostalgia for great magazines of the 80s/90s like Sky, early Arena, Details and Raygun) and about how they don't mind crossing and/or blurring the line between advertising and editorial because their readers are savvy enough to know what's going on and they don't carry ordinary advertising in the magazine. (I think they're working out some of the ways brands and media owners are going to have to work together in a less interruptive world). I really enjoyed it, I suspect planners don't spend enough time talking to media creators. We should do more of it. It's a bit noisy in the background because the quietest place we could find in Covent Garden was a pub and it wasn't as quiet as we'd hoped, but I still think it's listenable.
Big thanks to Sally and Sarah for the time.
We also talked about little remembered but rather splendid 80s/90s TV programme Star Test; so I thought I'd add a little bit of that from YouTube featuring my hero, Martin Fry.