I've liked noticing the solidification of the internet recently, it seems to be becoming more like a thing and less like a service or process.
It's cheap, a commodity, you market it like fish and chips or pizza.
You can get it with vouchers.
Or it's just floating about like those kite marks you get on car windscreens, or like the visa/amex stickers in shop windows. At the edge of our attention.
Soon we'll just stop mentioning it.