People talk about the Nike+ a lot. I do. It's a brilliant thing. And there's always a lot of widgety conversation about it. All of this chat seems to focus on this stuff:
Which is good and nice and everything, but with all of our obsession with screens we seem to have missed the bigger, magical thing:
And that seems to me to be the really interesting possibility for widgety goodness - adding information and social networking to products, not to marketing; making things smarter, not websites. And I suspect this means moving away from screens at both ends of the process. It means delivering smarts and information to the things in our pockets. It means getting things to talk, and to listen. And smell, and everything.
Widgets make sense when they're sending meaning and fun to ambient devices, to things like Nabaztag and Chumby. Or when the socialness is built in with things like Olinda. This, I bet, is how widgetness will really escape the dreariness of services and transaction. By making magical things. Think of the joy of that. Widgets might become the way that our spimes talk to us. And they might actually talk. Widget makers will be the people who work out effective sound-design for ambient information. Or they'll build an interface we can understand just via touch. That seems the big opportunity for the widgety industry - to escape the little boxes on websites and build connectivity and socialness into the world of products, things and people.
Anyway. That's it. Like I say, early thoughts, but I enjoyed the day at WidgetyGoodness. Thanks Ivan.