Like everyone else I went through the Stages of Blogging. Trepidation at the first post, pride when something had arrived on the internet, happiness at finding other people reading, delight when it turned out to be a really interesting community, disillusionment at trolling and horrible comments and the realisation that blogging's just like everywhere else - there are bad people there. And, thinking back, I had the same experience with usenet and CompuServe forums.
And now, the whole country's having it. Facebook has got millions of people doing social internet stuff and they're going to go through the same stages of blogging. It started with privacy, it's Moat now, it'll be griefing and trolls and pranks and everything else soon.
And we'll fall a bit out of love, but we'll keep using it for what it's good at, and stop doing what worries us.
The added dimension now is that Facebook isn't confined to a technocratic elite. It's added swathes of people who've previously not had much public voice. And lots of them think Moatey is a legend.
Broadly, I think this is a good thing. It's good to know what people think, even if you don't approve. We should be disappointed and disgusted by this sort of thing, but, hopefully, soon, we'll stop being surprised.