Making Future Magic: iPad light painting from Dentsu London on Vimeo.
By now you're bound to have seen the lovely iPad light-painting that Dentsu and BERG have done. It's typical of them - deeply rigorous and clever and with a completely new and original aesthetic. So I wanted to point out something that isn't being talked about yet - the way Beeker and a little cabal of colleagues are transforming how we all think of Dentsu.
The London office has always been an anonymous and functional outpost of an equally anonymous, slightly weird empire - not a place that's ever been on anyones radar. But, since Beeker's been there that sense is changing. And it's mostly changing because they keep doing interesting projects, little hybrid things with interesting collaborators, things that, just like the BERG piece, are somewhere between creativity and strategy.
None of it's too grand, they don't put all their eggs in one PR basket, there's not a lot of grand-standing philosophy, just a slow, subtle accretion of the thought - there are interesting things going on over there.
