I was erecting some powerpoint out of the ruins of the old when I noticed it's almost exactly two years since I first made this slide:
I made it for Design Engaged, but I don't think I actually used it until I did this talk for The Guardian. And I don't think I explained it to my own satisfaction until I got to dConstruct.
It wasn't a new term. It's been floating around artistic circles for a while, John Maeda used it as a book title and a show, but I think I was the first to use it in a media/marketing-y way. Which, I guess, is a dubious honour.Like lots of jargon it seems to be useful because no-one really knows what it means but everyone seems to think it means something. It's adaptable. Though I still quite like my original three thoughts about it.
It's been fascinating watching it pop-up in various places since, but the oddest thing happened last week; I was invited to a big grown-up meeting with senior staff to talk about 'post-digital' like it was a thing. That's weird.
Need to think of some new jargon.
