Kindle Book 53 was Little Bets by Peter Sims.
And we're up to date! That's everything I've read on my Kindle so far.
Affordable loss, that makes sense:
"Sarasvathy points to the value of what she calls the affordable loss principle. Seasoned entrepreneurs, she emphasizes, will tend to determine in advance what they are willing to lose, rather than calculating expected gains."
People are more honest when it's rough:
"Prototyping allows P&G staff to make things in order to think. “How do you let consumers experience it, even if it falls totally apart within five minutes?” Thoen asks: The level of feedback you get is so much more valuable and impactful…. The problem with showing something to consumers when it’s almost totally done, people don’t necessarily want to give negative feedback at that point because it looks like, “This company has spent a lot of money already getting it to this stage and now I’m going to tell them, ‘It sucks.’” On the other hand, if something hangs together with tape, and it’s clear that it’s an early prototype, the mindset of consumers often is, “These people still need some help, so let me tell you what I really think about it.” Thoen beautifully describes the value of prototyping: Potential users of ideas are more comfortable sharing their honest reactions when it’s rough, just as people at P&G are less emotionally invested in their ideas."
Accept the starting point:
"Throughout the Pixar creative process, they rely heavily on what they call plussing; it is likely the most-used concept around the company. The point of plussing is to build upon and improve ideas without using judgmental language. Creating an atmosphere where ideas are constantly being plussed, while maintaining a sense of humor and playfulness, is a central element of Pixar’s magic. The practice of plussing draws upon those core principles from improvisation: accepting every offer and making your partner look good. Rather than criticize an idea in its entirety (even if they don’t think it’s good), people accept the starting point before suggesting improvements"
Thank God for moderate importance.
"what organizational psychologist Karl Weick refers to as small wins. Weick defines a small win as “a concrete, complete, implemented outcome of moderate importance"