I was thinking about this again the other day. Two thoughts:
1. Maybe that what's so interesting and disruptive about 'digital transformation' is that when you start to build infrastructure out of software then infrastructure starts to move at the pace of commerce, or even fashion. It moves at the pace of ideas.
2. This is a great illustration of what happens when you harness the different layers too tightly to each other - connecting modish marketing language to old, slow architecture and development.
"The area around St Giles, including the north side of Denmark Street bordering the gargantuan Centre Point tower is being remodelled as a large, multimedia building complex called Outernet, a fully web-connected “street scape,” with shops, cafes and a new performance space. It will, according to the marketing blurb, mean we can “interact with the brands we love in exciting new ways,” it will be “a new dawn for meaningful brand engagement” promising “branded real-time experiences that add value to people’s lives”.