Naming is hard. That's true in computering and in new products.
But, wait, here's a whole new name-space land-grab opportunity - famous dead people with a thing everyone knows about them.
There's Kennedy (which is brilliant and plays off the 'everyone remembers where they were when Kennedy was shot' thing).
There must be others. Baby Einstein comes to mind. And, er. There must be others.
I wonder what the Dickens app would do. Or the Seacole one. Or the Dickinson one (and who owns the Dickinson name-space, Emily or Bruce?*). Pocahontas. Thatcher. Armstrong. Banks. Clough.
This stuff is going to happen.
(*Though Bruce isn't dead. Which, in this instance, goes against him)
UPDATE: Phil has pointed out another one - Streisand.