I like this: "we fight the story a little bit at the beginning". This is why the start of presentations etc is so important.
'All fiction depends on what Samuel Taylor Coleridge called “the willing suspension of disbelief,” the reader’s decision to put the argumentative, quibbling part of his mind into neutral and go along for the narrative ride. The suspension is voluntary, though not necessarily conscious; it’s not as if you reach up and toggle a setting in your brain. Rather, as readers, we usually fight the story a little bit at the beginning, while we’re getting our ear in; then we submit, and are carried along by the flow, unless something happens to jolt us out of it.'
From the New Yorker: HOW JACK REACHER WAS BUILT