Here's another message from Caroline Marshall at Campaign - she'd like you to vent your spleens again. If you have any questions please stick them in the comments below.
The next Campaign Yahoo! Big Ideas interview is with David Wheldon, global marketing supremo at Vodafone. Caroline would like to hear if you have any questions to put to David. Personalised mobile advertising? Who or what is Regina Spektor and why use their music in ads? How do you get such and such a ring tone on the blue KRZR? Other serious stuff on being one of the world’s biggest advertisers?
From Tim: Your mobile phone is an incredibly personal thing. How is Vodafone going to ensure that mobile spam is avoided?
Posted by: Tim | May 17, 2007 at 10:00 AM
David,
Given the enormous equity Vodafone has built via sponsorships such as Football and Formula 1, how do you view integrating these assets into your communication plans?
Posted by: Blake Chandlee | May 17, 2007 at 10:03 AM
What are the biggest obstacles in moving from being a technology company to being a content company?
Posted by: John Dodds | May 18, 2007 at 08:41 PM
Given that the big old internet companies tend to get aced by the new kids on the block like YouTube and Facebook, how will Vodafone Live fare in the brave new mobile internet world?
Posted by: Jeremy | May 22, 2007 at 03:17 PM
You and your team at Vodafone routinely treat your agencies as service providers rather than partners. You've worked in an agency yourself. Are we kidding ourselves that we can ever be true partners and should just get on with delivery?
Posted by: honeststeve | May 22, 2007 at 09:08 PM
What are his views on how the new service being launched by the ex-CEO Nokia, Blyk (a pan-European free mobile operator, funded by advertising) will shape the industry? This takes mobile advertising to a new level.
Posted by: Charlotte | May 24, 2007 at 03:12 AM
My problem with Vodafone is the lack of warmth and customer affinity. What are your thoughts on this?
Posted by: tony warren | June 05, 2008 at 11:32 AM