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Didn't see Campaign this week - so thanks for this.

For what it's worth, I really agree. I like the notion of being served by a pink bunny.

Perhaps Duracell's GIC could become a high street store? I can only hope.

Awesome, loved this article Russell.

In an age of openess/transparency/co-creation it can be a little unfashionable to admit that magical ideas can be powerful tools to persuade and influence people.
Myth trumps knowledge every time, information is no match for creativity.

Found the full speech from mr. nussbaum just now. here it is for those interested: http://rurl.org/9mh

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