« spectacle, communality, naked chainsaw juggling | Main | share and enjoy »


Terrific post Russell.
As a venture capitalist I felt I needed to add something of a response.

The ad industry is both a massive contributor to UK economy and is also something special in the world of business for its "imagination, craft and intuition"

The point is, VCs are excited by the way that measurable ads are changing the industry and how the performance / web side of advertising is taking market spend away from the traditional ad industry. That's disrupting lots of companies and unsettling lots of execs, and we make money where markets are disrupted.

There's also some wonderful examples of the admen using the web very innovatively: nikeplus probably being the best.

However the ad industry is changing for ever: there will still be room for the innovative creative but my gut tells me advertising is inevitably becoming far more "functional, transactional, data-driven and click-based"


PS. An amusing aside for the uninitiated is that the web is seems to be calling "naked" to some of the emperors clothes that have covered the ad industry for so long.

Have you noticed that many novels, plays and poems are depressing, rather than uplifting?

It's hard to tell a happy story, and only the most gifted dare to do so.

And after the venture capitalist perspective, here the MBA two cents:

I just finished reading "Advertising. Art and Science", by Stephen King. http://www.amazon.co.uk/Master-Class-Brand-Planning-Timeless/dp/0470517913/ref=pd_bbs_sr_1/202-9334828-2019860?ie=UTF8&s=books&qid=1194604198&sr=8-1

It was written in 1982, but hey Russell! you should have a read before you embark on your happy happy journey.

Good column Russell.
I have just finished this weeks offering for a marketing column I was invited to do for a local English language newspaper in Mexico City and you are so right about being judgmental and pointing fingers. But I learnt very quickly that that is not appreciated. Firstly, from Pat my wife and in home editor, who gets on my case for being cynical and bitter. Second from the business editor, who told me straight that satire and London humor were not appreciated. So luckily non of my rants have ever appeared.
It goes back to a theme you were on about a year ago on "doing interesting things". That is why I started blogging and why I got asked to do the column. So thank you for that:-)
London is a different and much much harder. Wit, disruptive ideas, and justified intellectual outrage are expected.
But the late Phillip Klienman (sp?) managed to be interesting and relevant in his Campaign columns all those years ago, without resorting to outrage, so it can be done.

The comments to this entry are closed.