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"At this point we might find ourselves responding more favourably to those brands and advertisers that can master the compelling generalisation and the universal truth."

A great point!

I truly believe that brands that get this [and are able to practice it] will be able to secure a disproportionately large share of the future. I think it is really about honesty and genuineness. What I mean is that brands that learn to master universal truths and ditch this chameleon-like stealth behaviour are those who will be able to instill the most trust with the people they want to talk to.

Nice post - it's actually known as The Turing Test (test whether a computer can pass itself off for a human)


Exciting things happening in this space - if advertisers could get their hands on this "flirt bot" think of the fun they could have ;-)


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