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Or... what we could enable customers to do with it

As the boundaries between marketing and business continue to blur this will become ever more important. I guess Anomaly are leading the way in this area.

For me it is equally important that both clients and agencies understand that marketing must be central to their business, rather than simply just trying to say something to people.

As for digital not many clients are prepared to think this way yet, still seeing it as another channel to push a message.

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