I know this doesn't seem to quite fit. But it's exactly on brief. A good place to have a cup of tea and a think. An empty train. A two-hour journey. Not exactly a good cup of tea, but a good time to catch up with your thoughts.
I've been thinking about tea a lot recently, because we're working on a tea project, and I was suddenly struck that this is Twinings. We've been assuming that Twinings is dead posh. But of course, when you think about it, you realise that they've defused their poshness by leaking into all kinds of public places - like trains and airports and company cafeteria.
Actually, maybe that undermines my argument, if that's all I can come up with in two hours, it can't have been that good a place to think.
Comments