"word of mouth will be the new advertising"
"word of mouth is set to become tomorrow's TV"
"the ultimate stage is brand as elixir of life, the spark from which a new life grows, and the unique DNA that shapes the development of every aspect of an organization is formed. This is what I mean when I use the word 'brand'.
all from Brand Storm by Will Murray (the website is well-worth a visit for students of bollocks: 'if you cut your company in half, does it read customer?' )
Comments