Procter & Gamble Rolls Out Pringles Pop Quiz Summer Concert Promotion
Procter & Gamble and SFX have launched a music-themed game show called the Pringles Pop Quiz at 31 of SFX's amphitheatres across the country during the 2001 summer concert season.
"We think our patrons will really enjoy Pringles Pop Quiz," said Paula Balzer, Chief Marketing Officer of SFX. "It will provide a unique pre-show experience that's not only fun for everyone attending the concerts, but will enable Procter & Gamble to effectively interact with multiple demographics directly in an upbeat and energetic setting."
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