This coffee shop in Soho reminded me of the days when shops used to have half-day closing. All the shops in Derby used to close on Wednesday afternoon. It would be a different day in different towns. And it get me wondering whether some of the current disatisfaction with brands is to do with their completely easy accesibilty. There's no specialness any more. Think about the shop Labour and Wait, half the intrigue in that place is that I can never work out when it's actually open. Same with the Rivington in New York. And it's not just about exclusivity, it's also about integrity. It's about a shop that's not just there to serve you. I think there's a difference between service and abject subservience. We respect brands that aren't all about us.
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