About this time last year we made the Honda Cog ad. It seemed to go down quite well. Created a bit of a stir. But what's been interesting has been watching the online conversations develop about it. People having been talking about it in all kinds of places - forums (fora?) discussion groups, blogs. And there have been furious arguments about whether it was real or CG. Normally agencies just ignore these conversations, but we thought it would be good to actually get involved and tell people how we really made the ad. So we posted some answers here(scroll to the bottom). It's going to be interesting to see if anyone still cares.
You're so going to clean up at D&AD with that.
Posted by: jpb | April 28, 2004 at 09:42 PM
Hope so.
We're seeing an interesting, strange network effect with this ad. Awards schemes we haven't entered (because of the cost) are giving us prizes anyway because they figure they'll look silly and small-time if Cog doesn't win. Which means it wins more awards, which just increases the network effect.
It's a bizarre business.
Posted by: russell | April 29, 2004 at 08:28 AM
I worked on Honda for a time. You're lucky to have the new man in charge as his predecessor was extraordinarily reactionary. Great cars, awful client. All that said, we couldn't have come up with 'Cog'. My only trifling complaint would be that no one made the idea work successfully in other media which to me at least is the true sign of powerful, integrated advertising.
Posted by: morgan | May 11, 2004 at 01:57 PM