...but shouldn't this campaign be hugely controversial? I bet they're a bit upset it hasn't caused more of a stink, unless I've just missed it. It's been a long time since I've seen guns used so gratuitously in advertising.
Which reminds me of a conversation I once had about guns. Because whatever you think of them as, you know, objects for killing, they're compelety fascinating bits of design. They have to function efficiently and effectively and a lot of the design is there to do that, but they also have to look intimidating and menacing and, well, sexy. Must be a fascinating brief for a designer. And yet you don't see them talked about in design books much. (Unless I've missed them. But they don't seem to crop up in places like D&AD). Anyway. I worked briefly with a chap called Tony Arefin (great designer, died sadly young) who'd confronted that taboo and had done a great front cover for ID magazine featuring these scary black weapons and we were wondering whether any major design museum had ever done a show about guns. It'd be hugely popular. It'd be really interesting. It would provoke all kinds of debate. I wonder why they've not done it. (Maybe they have and I've missed it.)
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