Saab have now got a showroom in Selfridges. All they've done with the windows though, is stick some posters up. I hope that's just while they prepare something spectacular, otherwise, shame on them.
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Saab have now got a showroom in Selfridges. All they've done with the windows though, is stick some posters up. I hope that's just while they prepare something spectacular, otherwise, shame on them.
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i went for an Oxford Street morning walk detour last week and saw these and was equally dissapointed.
in the past it's lead to greater things constructed behind them. let's hope that's the case again this time.
perhaps it's the christmas window dressing being prepared (following harrods Xmas opening today)
Posted by: funkypancake | August 10, 2004 at 08:32 PM
we should keep an eye on them. see if they do anything interesting.
Posted by: russell davies | August 11, 2004 at 08:19 AM
Sadly, I don't think we should expect too much. This is from this week's FT Creative Business:
Meanwhile, Vauxhall sister brand Saab has this month taken up residence in Selfridges. The advertiser has taken over all window displays and set up its first high street dealership as part of an Iconic Scandinavia event devised by the car manufacturer to highlight its design credentials and associate itself with the Selfridges brand.
Says Ewart: “The idea was to start surprising people about Saab by showing it in environments in which it’s not previously been seen.”
Posted by: Britabroad | August 11, 2004 at 11:14 PM
Gareth! hello, nice to hear from you
Posted by: russell davies | August 12, 2004 at 06:47 PM
Having visited so many times, it was time to speak...
btw the planning t shirts are highly effective in small to mid size US agencies...
Posted by: gareth kay | August 12, 2004 at 07:33 PM