Is it just me or should The Economist give up with this stuff? It's been fifteen years, it's been a great campaign but it's just turning into wallpaper. It seems like a lazy use of posters and of late the campaign seems to have gotten really spiteful. It used to be about the value of intelligence and now it's about being in some club of elite, high-earning business men.
Like this poster above. Sure it's an easy gag to take the mickey out of that West Coast way of speaking (increasingly common here). But it's just a way of speaking, it's not a sign of intelligence or business acumen. They wouldn't do the same thing with a West Country accent or Jamaican patois or something.
They present themselves as snobs who are the centre of a club they don't really want other people joining, which defeats the point of advertising somewhat.
Posted by: Antonia | May 11, 2005 at 12:19 PM