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My favourite satire on the word was in a season 4 episode of Buffy the Vampire Slayer in which Buffy's witch friend, Willow, attemps to link up with the campus wiccan group only to find they're a bunch of new-agey types who hold bake sales rather than cast spells:

"I make a very empowering lemon pound cake," chirps one young woman.

I've heard people lament the difficulty of explaining things to others without referencing BtVS.

Absolutely. Buffy is the Alpha and Omega.

But actually, doesn't some tiny part of you kind of know that a lemon pound cake could maybe, actually be empowering?

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