Russell Davies

good destruction

Apparently (according to engadget) Griffin (who make accessories for ipods and stuff) have an extremely quibble-free replacement policy. If you have a problem they immediately replace the thing and ask you to 'destroy the non-functioning device in a creative manner - and send photographic evidence'. This is someone doing just that with an itrip.

What an excellent thing for a company to do. Just the kind of idea that wins a bit of loyalty in a crowded market - demonstrate that you trust your customers, encourage them to have some fun and get yourself some PR at the same time. Brilliant.

transparency

This is lovely. Sent by Robin and via boingboing.

I did something slightly similar once, not as good though, you have to peer at it a bit too much:

(That's a bit sad isn't it - blogging about things you've put on your blog in the past)

more digital to real fun

Here's a birthday cake based on the original Myst island.

via boingboing.

smelly briefs

This is a great example of a bad brief.

It comes from a fascinating article in the New Yorker, by Chandler Burr; about the creation of a new scent for Hermes.

This a French perfume executive describing the typical brief that marketing give to the perfumiers:

"Basically, it's 'We want something for women.' OK, which women? 'Women! All women! It should make the feel more feminine, but strong, and competent, but not too much, and should work well in Europe and the US and especially in the Asian market, and it should be new but it should be classic, and young women should love it, but older women should love it, too.' If it's a French house, the brief will also say, 'And it should be a great and uncompromised work of art,' and if it's an American brief it will say, 'And it should smell like that Armani thing two years ago that did four million dollars in the first two months in Europe but also like the Givenchy that sold so well in China.'"

sooner or later...

...everything real becomes digital and everything digital becomes real.

an amazing number of jennifers

This a track I made ages ago for a w+k project. My friend Jed recorded himself late one night looking at the agency phone list and talking about it. I set it to some music.


MP3 File

40 channels

More time-burning photography. Every channel at the Hotel Rey Juan Carlos 1, Barcelona.

eat that egg fast

This is an audioblog experiment. An old story/song thing. Joe Shands supplied the story, I added the audio doodling.

something ahead

city brands

Transavia seem to have no doubt what Amsterdam's core brand proposition is.