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Write a blog ?
It could help you tick the first 4 boxes (and show you're not running out of steam).
Encore bravo. And I love you Microsoft t-shirt btw.

6. It's better to ask for forgiveness than to ask for permission.

This is a saying in our agency I fully endorse. Put another way, if you see something that needs to be done, do it. Or, if you have an idea, bring it to life. You will receive praise for seeing an opportunity and acting on it, rather than waiting around for someone to ask you to do it, or even worse, someone else doing it before you.

I know proactivity (I made that word up) is appreciated more in some agencies than others. I am fortunate enough to be an entry-level account guy at a smaller shop in Portland Or, where an entrepreneurial spirit is highly appreciated. Following this philosophy is also a great way to get attention from senior staff... "I had an idea, here it is." They will love it.

7. Come up with ideas but don't fall in love with your ideas.

You may formulate the greatest positioning or brand idea or write the best paper ever. But if someone shows you it doesn't work, don't try to arrange it so to make it work no matter what. Better start from scratch. If you've had a good idea you can have another one.

Thank-you very much!

I have been a junior planner kid for 3 months now, in a digital agency. Here is my take on things.

1. You are going to be 5 yrs younger/less experienced than the youngest proper planner. This means they will know 100 times more than you about most things. On the other hand you have a unique perspective on things just because of your youth and igeneration-ness. Use it to attack things from different angles - if you think in the "what-would-our-head-of-planning-do" way, then you can end up thinking for 2 days to end up with an idea that an experienced planner would have found in about 5 mins. So yes, learn from people but always try to add a bit of yourself that others won't necessarily have.

2. Get an RSS feed reader and read all the ad-blogs, and other relevant ones too. It take about 15 mins a day, and it's seriously impressive (and useful) when you can constantly keep your team on top of all the latest relevant and cute creative things.

3. There are always, and now more than ever, a lot of trends/buzzy fads going on - what exactly does viral mean, PVR, customers customising things, media neutrality, tribes, whatever. My point is that eventually you will find one that you think is interesting and that literally no-one in the industry knows very much about. This means you can get stuck in and do some thinking where no-one has thunk before. Good for your learning, and it's great for people in the agency to actually regard you as the authority on anything at all, when you're just the kid.

I think there are some other good things prolly, but this is too looooong already to go on without a spellchecker.

I have beena jr for about 4 months at CHWA- an African American shop. Although I am finishing up my MFA in planning, I obviously was hired as a jr and it is frustrating to be in a jr position, yet feel capable enough to act in a mid level role. On that note, what has worked best for me is partnering up with jr account and creative people that I have a good amount of faith in a doing things we weren't neccessarily assigned. Sometimes nobody cares, sometimes somebody really apprecites the thought but doesn't can't use it for one reason or another and once in a while somebody thinks it great and wonders why we aren't given the opportunity more often. It might feel like a waste, but its good experiace regardless and when you are finally asked to do some noteworthy work on a brand in your agency you will be well prepared and equipped with a unrestricted viewpoint that wasn't bogged down by client demands and timelines. Good Luck!

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