I've just been reading a Tom Peters post about a new book edited by Anita Roddick, called Numbers.
It cleary has serious intent but Peters points out some of the more frivolous stats in there.
One of them references an ancient order called 'The Careful Society Of Lamplighters' which has to be the best name for an organisation ever.
I wish agencies were so imaginatively named - instead of being called things like this or this.
How about this one for an online agency?
www.leanmeanfightingmachine.co.uk
Posted by: Ed Tam | August 11, 2005 at 06:28 PM
At risk of this being a "my agency has a better name than yours" section, I completely agree. We always thought The Design Conspiracy was better than Gratrick Kent McCarthy Shaw Terrett.
It's always so disappointing when an exciting new start up names itself after the founders. This guys sums it up well with regards to Ol' Trev http://noisydecentgraphics.typepad.com/design/companies/index.html
Posted by: Ben | August 11, 2005 at 07:16 PM
I could forgive CHI if the work was more imaginative than the name - alas both the moniker and the reel are as inspiring as wet tarmac.
Posted by: richard | August 11, 2005 at 08:54 PM
richard, what's up? you seem very grumpy these days?
Posted by: russell | August 12, 2005 at 10:26 AM
Wet tarmac has in fact many wonderful features, such as testing traction and grip of tires and rubber soled shoes. Then again, I must agree that CHI should have opted for a more inspiring name. I assume the name HHCL is much more along the lines of what we are aiming for...
Posted by: Wet Tarmac | August 15, 2005 at 11:34 PM
I guess you can't beat this one:
"Wexley School for Girls".
It's an advertising agency in Seattle, which came up with a rather hilarious short film for Nike: "Winner takes Steve" (visible on the website, in the "random" subsection of the "film department" section - www.wexley.com - the site is as weird as the name).
Posted by: Sylvain | August 22, 2005 at 11:40 AM