our product will come to the market

This is the lid of a robot I bought for Arthur in Italy so obviously it's a product of mangled translation. But I like the way it sums up the extent of many Web 1.0 dotcom launch strategies:

1. Our product will come to market.
2. We'll be Fast, Cool and Super.

And then if you add 'Defend Peace' with echoes of 'Don't Be Evil' it turns into a Web 2.0 strategy.