I spent a lot of time at Christmas (well, about half an hour) trying to think of some great theme for video blogging in the new year, because I'm really enjoying mucking about with the video camera and imovie. But I couldn't think of one.
So I've decided to go all opensource and simply offer to answer any questions you lot might have about planning and brands and stuff. Not that I'll have definitive answers, but it'll give me something to ramble about. I'll try and do one every weekend and post it on Sunday night. Each'll probably be less than five minutes. And I'm going to try and mess about with techniques to make them more interesting.
Below is 60 seconds of video saying the same thing, so don't bother opening it unless you've got lots of time/bandwidth on your hands. I'm just pleased I got the radio mic to work.
So, er, that's it. Anyone got any questions?
Oh, and there'll be a new APSotW assignment tomorrow.
download video blogging intro (about 6MB)
:( I've downloaded the file, but cannot open it!? "m4v" is this the right file extension? Cheerio.
Posted by: hidden persuader | January 07, 2006 at 10:12 AM
Hi Russell,
Crispin Porter + Bogusky won Agency of the Year yet again from Creativity Magazine. The magazine's criteria were simple: they just did it better, "Great ideas that come from great audience insight, executed with greatness, win." Sounds like planning is integral in the agency's success, but CPB is infamous for its executional creativity. Any hypotheses on how planning works at this agency and how it contributes to CPB's seemingly unstoppable momentum?
Posted by: sarah | January 07, 2006 at 11:23 PM
m4v should work (it's an itunes/ipod format I believe) but I'll try and save it as something else too.
Sarah - thanks for the question, I got it too late for this week, and frankly I don't know much about CPB - but I'll try and come up with some thoughts too.
Posted by: russell | January 09, 2006 at 01:06 PM