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Hollywood Stock Exchange has been doing this for a while (since '97) with movies and celebs. It has become a huge source of market research for the film industry because the crowds are gerat at picking winners and losers (James Surowiecki proven right again).

It would be great to see a similar site for brands - the results might be a more accurate way of measuring their value (plus being able to put your money weher your mouth was wold be kind of fun).

They are trying to parlay prediction markets into marketing research over at NewsFutures:



Interesting idea, in a cultural sense.

The Fish Can Sing included some predictions on the future of the trend industry in their Creative World Manual


Also, related to newsfutures:

The Case for Terrorism Futures

For seriously radical ideas on the cultural economy, check these guys out:


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