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Thanks so much for posting this! It brought back great childhood memories. I've seen these books every now and then over the years and really want to raid my parents' basement and find our little collection!

And I agree. I think brands, as well as people, are stronger when they acknowledge their positive and negative attributes. Being self-aware is very important.

yikes. i was going to pop in there this lunchtime, but then got sidetracked taking photos from the sky.

one of these days our proximate lives will collide !

I love Mr Men, and using them as brand descriptors would be such a fun exercise. It reminds of something else I recently found on the web. At http://kevan.org/johari you select several adjectives that you feel describe you best. Then others go and select what they feel describe you best, and then you are left with a grid (you can see mine here http://kevan.org/johari?view=Stevie+K) that reveals those attributes known to all versus those only known to you. For the adventurous there is the Nohari window, the same exercise but with all negative adjectives.

At the office here we've been throwing around the idea of using exercises such as this with employees as well as consumers when studying brand values to evaluate whether brand perceptions align with our intentions.

I just called wanadoo broadband with the intention of cancelling their service (they've been giving me the run around), anyway finally got through to a nice lady who, when I explained the problems I'd been having, told me; her company could sometimes be a bit 'screwy', that she was sorry and thought they could do better if I'd give them a chance - I loved her for her humanity.

that's (almost) exactly the spirit of this blogs tagline - 'we're as disappointed as you are'.

Microsoft had asked us to come up with an alternative to 'Where Do You Want To Go Today?' (which is easily the best line they could ever have hoped for.)

And we spent ages generating all these horrible, bland taglines. And then I called someone, I can't remember who, Bank of America or AT&T, about some problem. And the lady on the line said 'we're as disappointed as you are' about some failure of their's and it struck me as the perfect corporate tagline for the 21st century.

Just that sense that everything they do is out of their own hands. Don't blame us, we're a huge, rubbish corporation, it's out of ours hands, we have no choice but to let you down with shoddy products and poor service. Still, we're as disappointed as you are, so please continue to shop with us.

The difference, and what was lovely, was that she felt they could do a better job, if only they just tried a little bit harder. And they have - I got home this evening to find that I'd been upgraded to 8.1mbps. Christ! It's been quite a week.

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