« chat with me | Main | idea linking and embedding »


I believe people and agencies in Brazil are mostly satisficers. But the global clients are making us turn ourselves much more into maximizers. At least in my experience, sometimes my clients are no afraid of making any decision if they don't have every evidence possible, that they make me feel extremelly dumb for not being as maximizers as they want me to be.

That's interesting. A lot of great creativity is coming out of South America right now. Which attracts all sorts of global clients, who then proceed to destroy the very thing they were looking for.

The comments to this entry are closed.