Peter Serafinowicz is a funny and clever man. He did Look Around You, was in Shaun Of The Dead and supplied the voice of Darth Maul. (And was regularly on the much-under-rated 99p challenge.)
What makes all this relevant for all you communications thinker types is that he's started bypassing all the traditional content channels. He's been making demos of stuff, mini-pilots really, and putting them on YouTube. They're parodies of E! news, about the Oscars and the Apple v Apple case. And they're very good. This won't make him a fortune or win him worldwide fame on its own; but it builds an audience, it gets him instant feedback and it makes TV channel owners slightly nervous, because it's the start of a shift in the balance of power.
Thanks Russell!
Look Around You was a classic, and the second series had some fantastic moments. (Check out the fake 80s Top of The Pops rundown, its pure genius).
I must go check these out at once!
Posted by: Rob Mortimer | May 21, 2006 at 11:53 AM
Youtube now receives more traffic than the BBC website and its weekly 'reach' exceeds that of most digital stations.
http://farisyakob.typepad.com/blog/2006/05/youtube_bigger_.html
What's a TV channel?
;-p
Posted by: Faris | May 22, 2006 at 01:00 AM