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Through connections on the production side I've heard a lot about pre production meetings and budget details and post...the saying "many a slip twixt cup and lip" comes to mind.

I've done groups for a tv commercial director who wanted to use actual consumer language, not what was written in the script!

They are lovely pieces of creative work to us, to "normal" people ads are annoying spam that occasionally get past their 'verification filters'.


Thanks very much for the props.

Thank you for eschewing what now seems to be the ubiquitous temptation to bash the yanks.

If only the guys from We Hate Sheep would spend a few moments discussing the black sheep of advertising--direct mail--I could die a happy copywriter.

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